Full Branding Package
Design goal for client was to follow branding wants while keeping the forms sleek and flexible for multiple business branches. By developing an easily characterized icon to use along with a primary typeface form gives this branding direction a modern feel with tons of opportunities for expansion.
Primary palette colors should prioritize light green where applicable. Green and
grey should be used interchangeably while black and dark green should be used
for emphasis and contrast. Anywhere white is used, the off-white palette color
should take its place to avoid stark black and white combinations.
A clean and symmetrical typeface presents the brand in a fresh way, while attention to character spacing makes the copy modern and impactful. Heavy focus on negative space gives impactful messages room to breathe and perpetuates social savvy margins.